Public Relations and Advertising

Mission

The Department of Public Relations and Advertising at Altınbaş University educates its students by integrating theory and practice with a digitally oriented perspective. The primary mission of the program is to cultivate public relations and advertising professionals who can think creatively, strategically, and innovatively, and who possess the skills to develop effective communication strategies. In this context, the program addresses the dynamics of public relations and advertising, the impact of digital technologies and artificial intelligence on these dynamics, and the digital dimensions of marketing, while also fostering critical thinking practices. Furthermore, the program aims to teach all aspects of advertising processes, thereby equipping students with the competence to present products and services to target audiences in a persuasive manner. Graduates of the program become communication professionals who are specialized in their fields and capable of effectively responding to the needs of the industry, gaining access to a wide range of career opportunities.

Vision

The Department of Public Relations and Advertising at Altınbaş University adopts a vision of advancing societal development by examining in depth the interaction between humans and information-communication technologies through an interdisciplinary approach to teaching and learning, and by utilizing new technologies in communication processes. The department also aims to train well-equipped public relations and advertising professionals who will lead the job market and develop effective solutions. In this framework, the department has embraced, as a strategic priority, the continuous monitoring of national and international developments in public relations, advertising, and media, and the integration of these developments into its curriculum.